AMMAR is a NGO that fights for the rights of sexual workers, but the cold fact, was that people didn't care too much about what happens
to a prostitute. So, we digged until we found a fact people do care about: 86% of these women are mothers.

We made prints.


On the streets, we used sex worker´s most iconic media, to promote their protection.


And to get the attraction of Argentina’s Congressmen, we created and sent them a typical erotic calendar with a “Sexy” mother
posing while doing house chores. 

The surprise was that as the year went by, her belly started to grow exposing her pregnancy.